Family Business: Teddy's Dairy Store

My grandfather Theodore "Teddy" Schwartz (1887-1965) first opened a small dairy store in the Bronx about 1917. The initial location was in a residential neighborhood, 985 St. John Avenue in the Bronx, near Southern Boulevard. The building no longer stands. 

NOTE: At this time, the Bronx was greener and more "suburban" than it became 60 years later. As the city's subway system expanded, a lot of families moved uptown to the Bronx from Manhattan for more spacious (and affordable) apartments or homes, close to good schools, nice parks, swimming pools, and other amenities. The commute to midtown or downtown Manhattan would take an hour or less.

By the 1930s, Teddy had progressed to a dairy store in a busier section of the Bronx, at 2294 Morris Avenue, close to Eastchester Avenue. His store was convenient for people to stop in on their way home from work or at any time they needed milk, cheese, eggs, and staple items.

In 1937, Teddy had moved his store to 679 Fox Street in the Bronx, not far from Southern Boulevard. He was alone behind the counter at 9:30 on the winter evening of December 16, 1937, when three armed men charged in. The villains hit Teddy with the butt end of a pistol and stole $50, scramming to rob two other stores on the same evening. Grandpa Teddy must have been shook up, to say the least, as well as unhappy about losing that much hard-earned money during the Great Depression.

In 1942, Teddy's store location again changed. This time he set up shop at 640 East 180th Street, an even busier and better neighborhood for retail traffic. As before, the entrance was at street level in one section of an apartment building.

Grandpa Teddy did well with that busier location and in 1955, he sold the store to his assistant, who viewed it as a "gold mine." Well, it was certainly hard work with long hours, if not an actual gold mine. It had taken the combined efforts of his wife, three children, and other relatives to operate Teddy's dairy stores over the years. 

I learned about these store locations from family documents and Bronx city directories. The story about Teddy being robbed came from the New York Times, which published a small item about the three small businesses all hit by armed robbers on one chilly December evening in 1937. 

Thinking of Grandpa's entrepreneurial efforts, as the #52Ancestors prompt for this week is "family business."

"Hennery Brown Eggs" Cost 73 Cents in 1934

Tivador Theodore Schwartz (1886-1965) in the Bronx, New York

From about 1917 until the late 1940s, my maternal Grandpa Tivador Theodore Schwartz (1887-1965) and maternal Grandma Hermina Farkas Schwartz (1886-1964) owned one small dairy grocery store after another in the Bronx, New York.

They would operate a store for a number of years, sell it, and buy or open another in a busier or more convenient neighborhood. It was not an easy way to make a living, keeping the store open early and late, even on weekends, to accommodate local shoppers.

The first record I have is of their 1917 grocery store at 985 Avenue St. John, near Southern Boulevard in the Bronx (thanks to Grandpa's WWI draft registration card). The store shown at top, with Grandpa Teddy at the counter, is a later store. This one was located at 679 Fox Street, just a few steps from the apartment building where my Schwartz grandparents lived. (The address was written on the back of the photo, and another copy of the photo included a 1934 date.)

"Hennery Brown Eggs" at Teddy's Dairy Store 

Teddy's Dairy sold at least five different types of eggs in 1934, ranging in price from 63 cents for "good using eggs" to 79 cents for "brown eggs." Apparently "hennery brown eggs" at 73 cents were different from and less desirable (meaning cheaper) than the more generic-sounding "brown eggs."

Assuming eggs were priced by the dozen, the "hennery brown eggs" that sold for 73 cents in 1934 (85 years ago) would cost $13.89 in 2019! Try the inflation calculator for yourself here.

Selling the "Gold Mine"

At right, the outside of Teddy's Dairy, circa 1934. Grandpa is standing at the right, near his name on the window, "Notary: T. Schwartz." The store was still in this location in 1940.

Standing on the other side of the display window is Grandpa's long-time assistant, John. According to family legend, John called the store "a gold mine" and eventually bought the business from my grandparents.

Once they retired from retailing, Grandpa and Grandma went on a much-delayed honeymoon. Married in 1911, parents by 1912, parents again in 1919, they finally got to Florida to relax and recuperate from selling eggs more than 35 years after their small family wedding.

Thanks to Amy Johnson Crow for the #52Ancestors prompt of "12."

Teddy's Dairy

Hidden among 1970s photos (stored in a Clairol electric roller box) was a large brown envelope with a Macy's logo and the address "New York 1, New York."

Inside that pre-Zip code envelope was the above photo of my grandfather Teddy (right) in front of his grocery store, Teddy's Dairy, in the Bronx. He was 47 at the time, since the back of the photo includes a hand-written date of 1934. I didn't realize he was a notary (see window). At the left margin of the photo is a bit of dress, which it's tempting to think is being worn by my grandmother Minnie.

This is a wonderful find; we suspect my aunt put the photo into one of her friend's envelopes (the friend worked at Macy's) and stashed it away. What else is hiding in the boxes in my sister's house?!