In Part 1, I told how my Farkas family (including maternal great uncle Sandor Farkas) was instrumental in helping to found the Kossuth Ferencz Hungarian Literary Sick and Benevolent Society in 1904. Family members were present at the society's fifth anniversary celebration in 1909, during which a 22-page souvenir program was distributed to guests.
The society helped members in their time of need, with medical assistance in particular. Raising money was a constant focus, I would imagine. The program doesn't mention any price for the "Mask and Civic Ball" celebration on December 4, 1909, but it does include many pages of paid ads, which I'm going to show here, in page order.
These advertisers were most likely members, neighbors, and friends of the Kossuth Society. Most of the advertisers were located on the Lower East Side of Manhattan, where many Hungarian immigrants lived and worked.
See the holes and string at left on the page below? I don't know whether that was the original way the program was bound together or added later. Either way, I'm preserving the program as is.
Most of the ads are in English, with some Hungarian included. Businesses included jewelry, laundry, restaurants, cigars, clothiers, dancing, and much more. At bottom right of the page below is someone selling "fine sample shoes"--the original "off-price" style of retailing that has been made so popular today by TJ Maxx and Marshalls!
Although I recognize some of the surnames in a few ads, I don't know how many were actually Farkas relatives or friends.
In the ad below, Gustav Beldegreen's photo studio is featured. He was the "official" photographer for the Kossuth Society.
I especially like the ads with a photo of the business owner, like B. Weiss, below.
The page below includes an ad for a Hungarian gypsy band (at lower right), among other diverse businesses.
The page below shows an ad for an attorney, dance instructors, a phonograph company that also sells fountain pens, tailors, a shoe store, makers of mineral waters, and a "compliments of" small ad placed by a doctor.
Finally, the back page of ads has only 3 advertisers: an undertaker, a restaurant, and the printer that produced this souvenir program.
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Ads in programs are fun to read and definitely widen the FAN club, don't they? It's another place to look for clues.
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