The purpose is to have a special page devoted to each surname group, so when a distant relative or researcher does an online search for a name like "McClure" or "Slatter," they will "land" on my ancestor's page and see what I've discovered about those ancestors.
Over the months, these ancestor landing pages have been attracting views and, on occasion, comments from cousins and regular readers!
As of October 9, here are the statistics for the TOP 10. (The dates indicate the most recent time that I updated or added to each of the pages.)
Most popular is my page about the Herman & Hana Schwartz family from Ungvar, Hungary (now Uzhorod, Ukraine). This was my grandpa Tivador Schwartz's family.
Next most popular is my page about hubby's McClure family, originally from the Isle of Skye, then Donegal. This family sailed en masse to Philadelphia and then walked to Virginia to buy land.
Unquestionably, ancestor landing pages are an effective way to showcase genealogical breakthroughs, family information, photos, stories, and connections. For me, the best part is when I get a comment or an e-mail from a cousin who found the page, recognized some of the names, and got in touch!