Harold the Baseball Player, balloon shown in the 1946 Macy's Thanksgiving Day Parade. Courtesy Macy's Event Media.
Leona Zonna "Lee" Wallace was born 99 years ago yesterday, on November 24, 1903, in Lodz, Poland. She was the director of the Macy's Thanksgiving Day Parade from the late 1940s until the mid-1950s. Importantly for family history, she was my aunt's life partner starting in that period and continuing for 40+ years.
To honor Lee's memory during this week of Thanksgiving, I've written and posted the following bite-sized bio as part of my NaGenWriMo initiative to document family history online.
Born in Lodz, Poland on 24 Nov 1903, Leona Zonna "Lee" Wallace had two younger brothers who she helped support after the family arrived in America in 1909. Lee worked during the day and attended high school classes at night. In her spare time, she took art lessons, she told a newspaper interviewer in 1952.
During World War II, Lee worked in labor relations for the Quartermaster Corps, headquartered in Washington, D.C. After the war, she applied to Macy's department store in New York and worked her way up to head of the store's high-profile special events group--including directing the biggest holiday event of the year, the famous Thanksgiving Day Parade. By the 1950s, Lee had earned a national reputation for superbly directing all aspects of the annual parade, from planning to execution.
In 1952, Lee formed a business partnership with her partner, Dorothy Schwartz (1919-2001). The company was called "Lee Wallace Associates, Parade and Special Events, Consultants." Together, they managed not only the Macy's Thanksgiving parade but also the five-day Bridgeport (CT) Barnum Festival on July 4, 1953. Dorothy (twin sister of my Mom) soon left the business and started a career in high school education.
Lee and Dorothy shared a deep love of art, theater, and culture. They were devoted to their nieces and nephews, visiting often and taking them on outings to the beach, amusement parks, etc. In later years, Lee's health deteriorated as she suffered a series of strokes. Lee Wallace died on 18 Sept, 1989, at the age of 85.
Today, I'm thinking of my aunt with affection as I keep her memory alive for the future.
What an interesting woman! So successful, it must have been so challenging for her in that era.
ReplyDeleteShe was a warm, engaging person.
ReplyDeleteVery competent and efficient. She loved to do things at home, too. She had very good taste and was an excellent seamstress.