Showing posts with label Lee Wallace. Show all posts
Showing posts with label Lee Wallace. Show all posts

Tuesday, November 22, 2016

Talented Tuesday: Auntie Dorothy and the Thanksgiving Day Parade

My mother's twin sister, Dorothy Schwartz (1919-2001), became a part of the great Macy's Thanksgiving Day Parade through her close relationship with the parade's talented director, Lee Wallace.

Lee Wallace was with Macy's for many years, and insiders must have smiled when they read the store's New Year's ad on January 1, 1948. Look closely, and you'll see it mentions a telegram sent to Lee c/o the store (excerpt is at left).

"Aunt" Lee, as my sisters and I affectionately called her, was in charge of Macy's special events, and she directed the Macy's parade for about a decade. My Auntie Dorothy was her assistant starting in 1950 (as mentioned in the Farkas Family Tree minutes for that year).

During 1951 and 1952, Dorothy and Lee worked on lots of special exhibits for Macy's, including an Italian showcase and--I can't make this stuff up--a puppet exhibit for which my Auntie made the wigs.

In 1952, Dorothy briefly left Macy's but later that year, she and Lee formed a partnership, "Lee Wallace Associates, Parade and Special Events, Consultants." Their first project together was: The 1952 Macy's Thanksgiving Day Parade. 

In March, 1953, Dorothy and Lee were commissioned to run the Bridgeport Barnum Festival on July 4th. This magazine excerpt from May, 1953 shows that the two were being publicized within the industry. According to the family tree minutes, Dorothy then recuperated from the experience by vacationing on Cape Cod!

Dorothy and Lee remained together personally after their professional relationship ended in the mid-1950s, when Auntie Dorothy became a teacher in the New York City school system.